Guides
Five practical guides for people defining, buying or improving digital products.
Product planning · 2 min read
An MVP is a focused way to answer an important product question. A useful plan makes the question, the first users, and the limits of the first release explicit before a feature list becomes expensive.
Read moreChannel decisions · 2 min read
The right channel follows the job people need to do, the context in which they do it, and the team’s ability to maintain the service. “Mobile” and “web” are delivery choices, not product strategies.
Read moreScope and estimation · 2 min read
A responsible estimate is a description of uncertainty as much as effort. The cost of custom software changes with the decisions, dependencies and quality obligations that the team agrees to carry.
Read moreAI and automation · 2 min read
Automation is most useful when it makes a stable, understood process easier to run and inspect. It is a poor fit for work that has not yet been agreed, owned or simplified.
Read moreProduct improvement · 2 min read
Taking over an existing product starts with understanding how it behaves today, who relies on it and which changes carry the most risk. The first goal is a reliable next decision—not a rushed rebuild.
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