Flower commerce experience
Context
Challenge
A premium flower studio needs to present emotion and product choice while keeping catalogue discovery and ordering practical.
Product decisions
Connect curated collections, search, filters and product presentation so that aesthetic discovery can also lead to a practical choice.
Keep delivery details, locations and the AI bouquet-preview flow within the same customer journey rather than moving visitors through disconnected pages.
UX
- User flows
- Collections or search → bouquet exploration → delivery or location context → direct contact, with an AI bouquet-preview path available for personalisation.
- Information architecture
- Collections, catalogue discovery, bouquet pages, delivery information, locations and a preview flow form one shopping experience.
- Important UX decision
- Visual product presentation supports the choice, while filters and delivery context keep the route practical.
Visual design
Engineering
- Implemented product structure
- The storefront combines multilingual browsing, catalogue search and filters, bouquet presentation, delivery information and a bouquet-preview flow.
- Constraint addressed
- The experience needed to keep a premium, emotional presentation without making catalogue discovery and ordering context difficult to use.
Outcome
Customers can move from inspiration to a suitable bouquet, personalise the idea and find the right contact or location in one coherent experience.