Construction services website
Context
Challenge
Renovation is a high-consideration service: visitors need to understand scope, process and price logic before making contact.
Product decisions
Organise services, work stages, frequently asked questions and contact routes around the questions a renovation client needs answered before making contact.
Use a preliminary estimate flow to give visitors a budget reference without presenting it as a final project price.
UX
- User flows
- Services → preliminary estimate → direct contact, with work process and FAQ available before the decision to get in touch.
- Information architecture
- A clear service catalogue, estimate guidance, process explanation, FAQ and contact routes.
- Important UX decision
- The interface keeps the path to an initial estimate and a human conversation visible throughout the service journey.
Visual design
Engineering
- Implemented product structure
- Multilingual routes, a structured service catalogue and a preliminary estimate calculator work together as one public service journey.
- Constraint addressed
- The estimate had to be useful as an orientation point without becoming a promise of a final renovation price.
Outcome
A visitor can understand the offer, get an initial budget reference and move to a call or WhatsApp without searching through disconnected information.